While it happens.

Concept

Paula Aranoa was born in Argentina although San Pablo, Mexico City and Barcelona are her second homes and left a strong mark on her. She studied philosophy, fashion and garden design. Until photography arrived.
When she finally had a camera in her hands she knew that everything previously received had been nothing more than tributaries that carried the same water to a river more properly hers. Naturally and spontaneously, philosophy, art and design converged on the same passion: photography.
Exercising the look, deepen into the apparent, meeting the mystery and receiving the astonishment give meaning to her life. The camera is the tool that encourages her to question reality and at the same time let it question herself. Photography offers her the power to unmask the everyday and reveal it as a treasure worthy of being portrayed and shared.
Post production occupies a very important place in her work. It is during the time that she invest in the dialogue with the image, when the message behind is revealed more clearly. Black and white represent for her the abstraction of all colors and their absence. She chooses them because of the climate they generate without distracting the viewer from the essentials: the person, his life, his places, his emotions and the light that embraces them all.