Working in pencil, charcoal, graphite, and acrylic, the artist employs a loose, repetitive style of making marks on natural, unprimed canvas. Using linear strokes, he painstakingly colors areas of the painting and increases depth while leaving the canvas still visible through the marks. This style of work draws attention to brand building and the creation process. The interplay between positive and negative space, as well as the tactile sense of the surface, draws the viewer into the painting, to explore the details and begin to decipher the narratives.