EXHIBITION
Quick Insight Vol5. Re-interpreting oriental paintings with a contemporary aesthetic. Korean artist Jooha Sim
Follow TRiCERA on Instagram and check out our creative artists
5%OFF & free shipping 1st purchase
FIRSTART5
10%OFF 2nd purchase after 1st purchase!
Welcome to TRiCERA
Hi there! We are pleased to have you here 🎉
Could you please describe yourself?
Guest
I love every art form, from writing to cinematography. I’ve done all kinds of artistic projects, but the one thing I always go back to is drawing. I started a degree in Media Studies when I was eighteen, but my obsession about drawing made me take a break two years later to start a Graphic Design course. That opened many possibilities, so I continued my Art Studies and I was hired by Ogilvy & Mather as a Graphic Designer. However, I wanted to be a full-time Illustrator, so I developed my portfolio during my free time and started sending it to all companies looking for an illustrator.
That’s how I finally got hired by McCann Erickson in Madrid, to work as an Illustrator 24/7. I worked there for six years in which I learned a lot about deadlines, advertising language and working with very different clients. Advertising is a huge influence on my themes and style, but at that moment I felt I needed to take another step and become an artist on my own.
In 2016 I started in a Coworking space in Madrid’s Downtown, where I made my first personal projects. In 2017 I moved to Los Angeles, California, and I spent two years developing in-depth my own style and art themes, both digital and traditional; there, I became fascinated with Little Tokyo and the Japanese diaspora in America. The mix of Japanese and American aesthetic would since then be the core of my artistic inspiration. In 2019 I made my first exhibition, called Witchcraft, and I sold my first works during the 2020 pandemic. In October 2021 I will open my second exhibition, MACROBIANS II.
I am an urban geek, fan of pop culture and big cities. I grew up watching TV, playing video games and reading manga and comic books, so my main cultural references came from other countries and different cultures, and this influence was so heavy that I started to draw japanese kanjis and read stories and legends from Japan.
I grew up in a working-class neighborhood where urban art and graffiti occupied every wall. At the same time, I had a strong influence of urban culture like punks and rockers, and everything in those movements allowed me to explore, they gave me freedom to create my own cultural world. Then I saw Akira by Katsuhiro Otomo, and it blew my mind. I started to read mangas like GUNNM by Yokito Kishiro and watch movies like Testsuo, by Shin’ya Tsukamoto, and cyber punk and japanese imagery became one of my main references.
Since then, neon lights and urban culture has become my obsession as an Artist.
When I was developing my style, I started studying my own references, so I took my past works and all the references I used to establish a leitmotiv in my art. I realized that Japanese Artists were my main influence. Since the first drawing course I took, when I was fifteen, my main influences where artists like Akira Toriyama, Katsuhiro Otomo or Rumiko Takahashi, but over time I started to study the works of Takashi Murakami and Tadanori Yokoo and japanese magazines and advertising.
In 2011 I attended a Manga course by the mangaka Tsuyoshi Ogawa, sponsored by the Japan Foundation in Madrid. I delved into the use of manga tones and traditional drawing techniques that I’m still using today in many works, not just comic books. That course was very important to my career, since I got the chance to learn from the original source how to make drawings like the ones I enjoyed as a kid.
Today I’m focused on capturing regular people's lives influenced by social media and advertising. When I was in Los Angeles I met a few artists from different fields, and all of them were obsessed with their personal brands. That concept, Personal Brand, has haunted me since that moment in so many different ways. I’ve tried to develop my own personal brand and I’ve watched other people try to build their own, and the most important thing I’ve observed is that Personal Branding is an achievement not only for artists, but for everyone. I look at regular people and how they manage their relationships with clients, coworkers or even family and friends, and I see how everyone is trying to become a logo, a t-shirt of the year or a social media star.
That’s why my main theme is to capture people trying to get attention in an ocean of individualism through social media. All the women I represent in my works are real, and all of them have a considerable number of followers, and they spend a lot of time and energy trying to become a Major Brand influencer, though none of them is actually famous nor a Star. But I’m talking also about myself, as that social stalker reaching inspiration in social media and Advertising, not in Art Galleries, in order to create my own Personal Brand.
Writer
Soichiro Masuda
I love every art form, from writing to cinematography. I’ve done all kinds of artistic projects, but the one thing I always go back to is drawing. I started a degree in Media Studies when I was eighteen, but my obsession about drawing made me take a break two years later to start a Graphic Design course. That opened many possibilities, so I continued my Art Studies and I was hired by Ogilvy & Mather as a Graphic Designer. However, I wanted to be a full-time Illustrator, so I developed my portfolio during my free time and started sending it to all companies looking for an illustrator.
That’s how I finally got hired by McCann Erickson in Madrid, to work as an Illustrator 24/7. I worked there for six years in which I learned a lot about deadlines, advertising language and working with very different clients. Advertising is a huge influence on my themes and style, but at that moment I felt I needed to take another step and become an artist on my own.
In 2016 I started in a Coworking space in Madrid’s Downtown, where I made my first personal projects. In 2017 I moved to Los Angeles, California, and I spent two years developing in-depth my own style and art themes, both digital and traditional; there, I became fascinated with Little Tokyo and the Japanese diaspora in America. The mix of Japanese and American aesthetic would since then be the core of my artistic inspiration. In 2019 I made my first exhibition, called Witchcraft, and I sold my first works during the 2020 pandemic. In October 2021 I will open my second exhibition, MACROBIANS II.
I am an urban geek, fan of pop culture and big cities. I grew up watching TV, playing video games and reading manga and comic books, so my main cultural references came from other countries and different cultures, and this influence was so heavy that I started to draw japanese kanjis and read stories and legends from Japan.
I grew up in a working-class neighborhood where urban art and graffiti occupied every wall. At the same time, I had a strong influence of urban culture like punks and rockers, and everything in those movements allowed me to explore, they gave me freedom to create my own cultural world. Then I saw Akira by Katsuhiro Otomo, and it blew my mind. I started to read mangas like GUNNM by Yokito Kishiro and watch movies like Testsuo, by Shin’ya Tsukamoto, and cyber punk and japanese imagery became one of my main references.
Since then, neon lights and urban culture has become my obsession as an Artist.
When I was developing my style, I started studying my own references, so I took my past works and all the references I used to establish a leitmotiv in my art. I realized that Japanese Artists were my main influence. Since the first drawing course I took, when I was fifteen, my main influences where artists like Akira Toriyama, Katsuhiro Otomo or Rumiko Takahashi, but over time I started to study the works of Takashi Murakami and Tadanori Yokoo and japanese magazines and advertising.
In 2011 I attended a Manga course by the mangaka Tsuyoshi Ogawa, sponsored by the Japan Foundation in Madrid. I delved into the use of manga tones and traditional drawing techniques that I’m still using today in many works, not just comic books. That course was very important to my career, since I got the chance to learn from the original source how to make drawings like the ones I enjoyed as a kid.
Today I’m focused on capturing regular people's lives influenced by social media and advertising. When I was in Los Angeles I met a few artists from different fields, and all of them were obsessed with their personal brands. That concept, Personal Brand, has haunted me since that moment in so many different ways. I’ve tried to develop my own personal brand and I’ve watched other people try to build their own, and the most important thing I’ve observed is that Personal Branding is an achievement not only for artists, but for everyone. I look at regular people and how they manage their relationships with clients, coworkers or even family and friends, and I see how everyone is trying to become a logo, a t-shirt of the year or a social media star.
That’s why my main theme is to capture people trying to get attention in an ocean of individualism through social media. All the women I represent in my works are real, and all of them have a considerable number of followers, and they spend a lot of time and energy trying to become a Major Brand influencer, though none of them is actually famous nor a Star. But I’m talking also about myself, as that social stalker reaching inspiration in social media and Advertising, not in Art Galleries, in order to create my own Personal Brand.
Writer
Soichiro Masuda